The Rise of Cheese Tea

In the last few years the popularity of cheese tea has soared to the point where it nearly dominates the tea market. Cheese tea is a sweet and savory drink similar to boba tea that originated from Taiwan. The drink has spread to many Asian cities and all the way to the West. This tea is often made with green or black tea and topped with foamy whipped cream cheese and milk. Originally, this beverage was made with real cream cheese, used to make the whipped topping light and frothy. After many changes to the original recipe, now, the topping is generally made with milk and cream cheese to create a cloudlike froth.

Emphasis on the Frugal Luxuries

It is no question that most are feeling the effects of inflation and rise of cost of living as the dollar has inflated to 20% of its original value since 2019. As items at the grocery store continue to rise in price, many are turning back to the affordable basics and bringing back the simple luxury of a cup of tea. However, with this vacuum of luxury in our everyday lives, people are seeking to elevate their experiences in the simple pleasures. One way they are doing this is by indulging in the art of making good tea without breaking the bank. Consumers are not just searching for the cheapest option, but that which provides them the best experience from the origin of the leaf, to the environmental impact.

Holistic Healing and Herbal Tea

The COVID-19 pandemic paired with the global power of social media trends has all but redefined the way we look at health. Younger generations are straying from traditional medicine and seeking out more holistic and natural remedies. Estimates say that four billion people 80% of the global population use herbal medicinal products as a primary source of medical care. This comes from the recent distrust of traditional treatments and remedies. More of the population is deciding to own their own health by taking steps to improve their immune health. One of the front runners in this trend is the use of herbal tea for its immunity and anti-inflammatory properties.

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